As 2014 kicks off, many companies are reevaluating their brand positioning in an evolving market. Consumer demand for corporate responsibility continues to gain momentum, and regulations and supply chain requirements are driving the industry toward sustainability. Recognizing industry changes and market trends for the upcoming year, and going forward, will empower your organization to position for success. This white paper examines the emerging and growing sustainable industry trends that will impact your business in 2014.
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