Sustainable purchasing policies and sustainable supply chain requirements are generating new opportunities for product manufacturers and raw material suppliers. Capitalizing on these opportunities requires a proactive effort from suppliers, but also provides a significant return on investment. The increase in these procurement programs is creating the need to stand out from the competition and clearly demonstrate the preferable attributes of your products and raw materials. This paper examines the market implications of sustainable purchasing policies and sustainable supply chain requirements and identifies methods to meet the growing demand and establish a lasting brand position in the evolving market.
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