Company Background

For over 75 years, Tide has been committed to changing the way laundry is done while always delivering the hardest working laundry detergents.

At Tide, we are reinventing clean with the goal to make laundry more sustainable at every step of the process – from how we design our products, to how we manufacture and ship them all the way to how consumers use them.

From inventing the first heavy duty laundry detergent to continuously striving to find more sustainable options – Tide will never stop innovating and evolving with consumers at the heart of everything we do.

Why We Chose GreenCircle

“P&G has always had a focus on being a force for growth and a force for good, now and for generations to come. So environmental sustainability and stewardship have always been engrained in our culture and DNA. One of our goals is to decarbonize laundry, and by 2030, we aim to have 75% of loads in cold water, avoiding 27 million tons of CO2 emissions over the decade. Our products, Tide & Gain, have been awarded GreenCircle certification for "Certified Energy Savings," ensuring consumers can make informed choices that meet stringent standards.”

— Todd Cline, Sr. Director, Sustainability
Procter & Gamble North America Fabric Care